EMAAR "Serro" (The Heights Country Club And Wellness) — SKID Score 7.0/10

Key information

Delivery date: Mar 2030
Location: Unknown, The Heights Country Club And Wellness, EMAAR "Serro"
Payment plan: 10/70/20
Property types: Villa
Government fee: 4% + AED 3,000 admin
Ownership type: Freehold
Starting price / sq.ft: AED 2,012 / sq.ft
Unit sizes: From 3,340 sq.ft
SKID score: 7.0 / 10 (Worth comparing)

Similar projects like this

Emaar Properties

From: AED 6.76M

Unknown, The Heights Country Club And Wellness, EMAAR "Salva"

Emaar Properties

From: AED 6.91M

Unknown, The Heights Country Club And Wellness, EMAAR "Serro 2"

Payment plan

10%

Down payment

AED 672K

At sales launch

70%

During construction

AED 4.7M

Construction milestones

20%

On handover

AED 1.34M

Mar 2030

Published milestone schedule · Payment Plan

10% + 4% DLD + 3000 AED Oqood10% · AED 672K

10%10% · AED 672K

20%20% · AED 1.34M

Project timeline

Project announcement
Emaar Properties official release
Booking & registration
Open for unit reservation
Construction phase
Active development
Expected completion
Mar 2030

About the project

Worth comparing.

The evidenced factors are mixed.

Serro is an exclusive residential complex by Emaar Properties, located in The Heights Country Club & Wellness in Dubai. This luxurious development offers peaceful living with spacious villas designed to provide residents with the perfect blend of modern comfort and natural beauty. The building’s architecture features elegant lines, soft forms, and contemporary finishes, harmoniously integrating with the surrounding green landscapes. The project offers villas with one, two or three bedrooms with well-thought-out layouts and premium finishes. Each villa boasts expansive interiors with an abundance of natural light and a seamless transition between indoor and outdoor spaces, enhancing the feeling of comfort and tranquility. Serro features amenities designed to support a balanced lifestyle, such as fitness areas, walking paths, a children’s play zone, sports courts, a swimming pool, yoga zones, as well as relaxation spaces suitable for all ages. The location of Serro provides easy access to key destinations in the city. It’s just a 10-minute drive to Al Maktoum International Airport and Expo City Dubai, 20 minutes to Dubai Hills Estate, and 30 minutes to Downtown Dubai, ensuring excellent connectivity while maintaining peace and seclusion amidst nature.

High pre-handover capital commitment: 80% due before completion

The published payment schedule requires 80% of the contract price (~AED 5,376,710) during construction, with 20% due at or after handover.

Amenities

Billiards
Clubhouse
Covered Gym
Covered Parking
Dining outlets (coffee houses & restaurants)
Fitness Zone
Floating Deck with Sunbeds
Indoor Multipurpose Space
Kids’ Play Area
Landscaped Open Areas
Landscaped Park
Meditation Garden
Multipurpose Sports Courts
Open-Air Gym
Outdoor Multipurpose Space
Owners’ Lounge
Paddle court
Pool Deck
Private Beach Access
Private Pool
Recreational Areas
Retail Outlets
SPA
Shared Pool
Sitting Area
Social Zone
Sports Ground
Sunken Seating
Treatment Room
Walking Paths
Yoga Area

Units

from developer

3 BR Villa

Floor plan not published by source

3,340 sq.ft · AED 2,012 / sq.ft

From AED 6.72M

4 BR Villa

Floor plan not published by source

Size on request

Price on request

5 BR Villa

Floor plan not published by source

Size on request

Price on request

Floor plans & layouts

Floor plans not yet published by developer

Request the latest developer brochure and unit floor plan sheets on WhatsApp.

Request floor plans

Price comparison & DLD history

8-Factor Evidence Breakdown

6/8 factors backed by verified evidence (76% weight coverage) · skid-geo-v3.0-8factor

7.0/ 10

Historical DLD Transaction Context

Insufficient evidence — comparable sales benchmark unavailable

Insufficient evidence

Not enough verified closed residential sales in The Heights Country Club And Wellness on DLD to benchmark this asking price.

Not enough nearby closed sales yet for a historical DLD comparison

Without at least 3 recent closed sales of the same residential property type in this neighborhood, you cannot verify whether the developer's asking price is above or below market. Request recent transfer deeds in adjacent buildings before paying a booking deposit.

1. Published Asking Price

AED 2,012 / sq.ft.

AED 6,720,888 starting price · 3,340 sq.ft.

2. Historical Nearby Closed Sales

Not yet available

Recorded closed sales in this area

3. Spread vs Historical Median

—

Compared with recorded nearby sales

Get an available quotation

Select a verified unit bucket to inspect published pricing and payment milestones.

Down payment10%

AED 672K

At booking

During construction70%

AED 4.7M

Construction milestones

On handover20%

AED 1.34M

Handover 2030

View full 8-factor score breakdown & recent DLD sales

Key takeaways before you buy

Plain-language summary of pricing, payment terms, and delivery outlook

Bottom Line

High pre-handover capital commitment: 80% due before completion

The published payment schedule requires 80% of the contract price (~AED 5,376,710) during construction, with 20% due at or after handover. (Verified Fact · Verified Launch Schedule)

Payment-Plan Exposure

80/20 Split

High pre-handover capital commitment: 80% due before completion

The published payment schedule requires 80% of the contract price (~AED 5,376,710) during construction, with 20% due at or after handover.

Why this matters: Front-loaded installment schedules increase capital tied up while the building is unfinished; confirm that milestones are linked to certified construction progress rather than calendar dates.

Handover Horizon (Potential Risk)

~3.9 Yrs (2030-03)

Estimated ~3.9-year horizon until 2030-03 target handover (~47 months)

Target completion is scheduled for 2030-03. SKID does not assume or predict developer delays, but a ~3.9-year construction window carries potential schedule and market-cycle exposure.

Why this matters: Capital committed during construction remains illiquid until handover, and multi-year timelines carry potential exposure to contractor pacing, phased delivery, and market shifts.

Developer Track Record (Tier Estimate)

8.2/10 Tier Est.

Limited project-level completion data for Emaar Properties in feed (8.2/10 tier estimate)

Emaar Properties is classified as an established UAE developer (8.2/10 tier baseline estimate), but historical project-by-project handover delay records are incomplete in this dataset.

Why this matters: Brand tier baselines are calculated estimates rather than verified on-time guarantees; verify the project-specific DLD escrow registration and construction milestones.

SKID intelligence

How does this project compare across all 8 factors?

Evidence Coverage: 6/8 factors (75.8%)
Methodology: skid-geo-v3.0-8factor

How SKID scores & compares projects

Last evaluated: 2026-11-02

Strong

• Established Tier-1 UAE master developer track record
• 2 other live launches in The Heights Country Club And Wellness
• Service charge published at 3

Watch

• Amenities mention beach, park
• Handover is more than three years out

Risk

• 20% of the price is due at or after handover

See all 8 scoring factorsWhy SKID gave it 7.0

Why SKID gave it 7.0

Location

Weight: 32%

6.5/ 10

Amenities mention beach, park

Entry price

Weight: 18.2%

Insufficient evidence (N/A)

No verified same-emirate transaction registry benchmark available for this emirate

Developer

Weight: 24%

8.2/ 10

Established Tier-1 UAE master developer track record

Supply / competition

Weight: 16%

8.0/ 10

2 other live launches in The Heights Country Club And Wellness

Payment plan

Weight: 16%

5.1/ 10

20% of the price is due at or after handover

Delivery risk

Weight: 8%

6.7/ 10

Handover is more than three years out

Exit liquidity

Weight: 6.1%

Insufficient evidence (N/A)

Service charges

Weight: 4%

8.6/ 10

Service charge published at 3

Factor	Weight	Score
Location Amenities mention beach, park	32%	6.5/ 10
Entry price No verified same-emirate transaction registry benchmark available for this emirate	18.2%	Insufficient evidence (N/A)
Developer Established Tier-1 UAE master developer track record	24%	8.2/ 10
Supply / competition 2 other live launches in The Heights Country Club And Wellness	16%	8.0/ 10
Payment plan 20% of the price is due at or after handover	16%	5.1/ 10
Delivery risk Handover is more than three years out	8%	6.7/ 10
Exit liquidity Insufficient evidence (N/A)	6.1%	Insufficient evidence (N/A)
Service charges Service charge published at 3	4%	8.6/ 10

Location

Unknown, The Heights Country Club And Wellness, EMAAR "Serro"

Interactive map ready (1 verified location)

· The Heights Country Club And Wellness, Unknown

View project

Living in The Heights Country Club And Wellness

Historical DLD Median

Area benchmark

Historical DLD Sample

DLD area records

Ownership

Freehold

Frequently asked questions

Is EMAAR "Serro" a good off-plan investment in The Heights Country Club And Wellness?

EMAAR "Serro" in The Heights Country Club And Wellness (Unknown) scores 7.0/10 (compare) on the independent SKID 8-factor off-plan model across 76% evidenced factor weight. Worth comparing. The evidenced factors are mixed. Strongest evidenced factor: service charges. Weakest: payment plan. Reviewed by SKID Investment Research Engine (as of 2026-11-02).

Who is building EMAAR "Serro"?

Emaar Properties is the developer named on this launch.

When is handover for EMAAR "Serro"?

The published handover is Mar 2030.

What is the starting price of EMAAR "Serro"?

The published starting price is AED 6.72M.

What does the SKID screen mean for EMAAR "Serro"?

The SKID screen for this launch in The Heights Country Club And Wellness is 56 out of 100. It ranks the published payment plan, handover date, starting price, and whether a developer is named. It is not a buy signal. Run the simulation before you reserve.